REAL STYLE FROM REAL PEOPLE
In a celebrity-focused world, it is easy to miss a fantastic image sales opportunity just outside the front door - stylish images of non-celebrities.
Street style images, as they have come to be known - shots of the fashionable out on the street - now have a growing segment of the image market.
Whilst the celebrity-brand connection may be missing, there is huge scope for using street style images to set up advertising opportunities where stores offer clothing and accessories to mimic the look. The variations that arise from the ingenuity of fashion students, models and other people with their own sense of style, out in public, is almost endless. This gives opportunities to retailers and designers on the edge of fashion as well as those in the mainstream.
Rather than identifying brands, the keywording required for street style images must include useful descriptions, capturing the important details of the individual garments and accessories, as well as the overall look.